Converse
The Heineken Jammin’ Festival in Venice, Italy provided Converse with an exciting opportunity to reward its established customers and attract a whole new fan base.
WRG partnered with Concorde Media to devise and deliver the Converse Village, giving festival-goers the chance to purchase the latest Converse styles in between catching live rock acts.
For the ultimate festival experience, shoppers could even opt to have their new shoes customised on the spot by an expert graffiti artist.
In total, some 30,000 people passed through the Converse Village and its popularity meant it remained open 24 hours a day.
