GlaxoSmithKline
WRG’s brief was to develop a stand concept for GlaxoSmithKline that would present their vaccine bio sub-brands as clearly part of the GSK family.
Our concept was truly modular and lent itself to use in small or large formats in around a dozen exhibitions a year.
A central European construction company built the stand, making its storage and transportation around Europe easier and more cost effective.
Video posters replaced large format prints to enable numerous messages to be displayed within the environment and lighting changes identified individual sub-brands as well as creating movement and impact.
