Shell
Shell Bitumen produces the compound used to make roads. Shell Cariphalte is designed to make roads more durable.
We distributed a four part direct mail piece over one week.
Each mailing contained a Shell branded model ‘iconic’ vehicle which symbolised one of the four product benefits.
The communication inspired customers to contact Shell Bitumen, creating a natural dialogue and sales were generated as a direct result.
Indeed the promotion was so successful that it was rolled out globally.
